{"title":"Rule1","description":"\u003ch3 class=\"image-banner__title text-section-text text-2xl md:text-3xl\"\u003eQUALITY IS RULE 1. SUPERIOR VALUE IS THE RESULT\u003c\/h3\u003e\n\u003cdiv class=\"image-banner__text space-y-2 rte prose\"\u003e\n\u003cp\u003eAs one of few brands who actually makes the advanced formulas we bring to market, Rule 1 Proteins is in a unique position to maintain complete control through every step in the process. From ingredient sourcing, to blending and packaging, and final product inspection. Nothing is ever left to chance. Equally important, in-house manufacturing also enables us to deliver unparalleled performance nutrition at incredible value.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"rule1-casein-protein-4lbs-chocolate-fudge","title":"Rule1 | Casein Protein | 4lbs | Chocolate Fudge","description":"\u003cp\u003eThey utilize 25g per serving of Micellar Casein in this protein formula, so it keeps working long after you've left the gym. It's slow-release formulation is designed for occasions when you want a protein that takes its time and delivers its amino acids benefits over several hours.\n\nSatisfy your hunger and overnight nutrition needs with Casein Protein. More slowly utilized by the body, micellar casein proteins gradually deliver amino acids to help feed recovering muscles over several hours.\u003c\/p\u003e\n\u003cul\u003e\n \t\u003cli\u003e25g protein \u0026amp; 11g of naturally occurring EAAs\u003c\/li\u003e\n \t\u003cli\u003e100% protein from micellar casein\u003c\/li\u003e\n \t\u003cli\u003eExtended amino acid delivery\u003c\/li\u003e\n \t\u003cli\u003eHelps feed muscles while you sleep\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse Casein Protein before bed to assist muscle repair and recovery overnight while you sleep. Alternatively, consume Casein Protein between meals to help curb hunger and satisfy sweet cravings.\n\n\u003cstrong\u003eDirections: \u003c\/strong\u003eMix about one scoop of Casein with 10-12 oz. of cold water, milk, or your favorite beverage in a shaker cup. For extra smoothness, blend with ice.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Default Title","offer_id":47983321350322,"sku":"196671004413","price":93.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/3955\/3970\/files\/NF-Rule1-Casein-Chocolate-Fudge-4-lbs.webp?v=1790767636"},{"product_id":"rule1-whey-protein-blend-5lbs","title":"Rule1 | Whey Protein Blend | 5lbs","description":"\u003cp\u003e\u003cstrong\u003eWhy Rule1 Whey Blend?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \t\u003cli\u003e24g protein per serving from 100% whey — hydrolysate, isolate, and concentrate; no soy protein, no beef protein, no non-whey filler proteins used to inflate the count\u003c\/li\u003e\n \t\u003cli\u003e~66 servings per 5lb tub — an above-average serving count that keeps your cost per gram of protein competitive\u003c\/li\u003e\n \t\u003cli\u003eNaturally occurring EAAs, BCAAs, and glutamine — from whey's inherent amino acid profile, not added separately as post-blend spiking\u003c\/li\u003e\n \t\u003cli\u003eGMP-certified US facility — manufactured under rigorous quality controls with full traceability\u003c\/li\u003e\n \t\u003cli\u003eNo proprietary blends, no amino spiking — Rule1's commitment to label transparency means every ingredient is disclosed and accurately dosed\u003c\/li\u003e\n \t\u003cli\u003e130 calories and ~4g carbs per serving — practical macros for a blended protein; moderate carbs support muscle glycogen replenishment post-workout\u003c\/li\u003e\n \t\u003cli\u003e10 flavours in stock — Salted Caramel, Birthday Cake, Cafe Mocha, Cookies \u0026amp; Cream, Frozen Banana, Mint Chocolate Chip, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWho Is This For?\u003c\/strong\u003e\n\nRule1 Whey Blend is for athletes who want a legitimate, all-whey protein that delivers honest macros without the premium pricing of a pure isolate. The hydrolysate + isolate + concentrate tri-blend covers all three absorption speeds: fast from the hydrolysate, moderate from the isolate, and sustained from the concentrate — making it a versatile anytime protein rather than strictly a post-workout isolate. At ~66 servings per 5lb tub with no non-whey protein fillers, the value-per-gram of actual protein is strong. If you've been burned by budget proteins that spike their protein count with cheap amino acids, Rule1's no-spiking commitment on a transparent label is worth the switch.\n\n\u003cstrong\u003eWho Is This NOT For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n \t\u003cli\u003e✗ Lactose-sensitive or lactose-intolerant athletes — the concentrate fraction contains lactose; consider Rule1 Whey Isolate or Allmax IsoFlex for a low-lactose option\u003c\/li\u003e\n \t\u003cli\u003e✗ Athletes on a very strict cutting macro plan who need 0g fat \/ 0g carbs — the blend's macros include moderate carbs and fat from the concentrate fraction\u003c\/li\u003e\n \t\u003cli\u003e✗ Vegans or vegetarians — dairy-derived whey protein\u003c\/li\u003e\n \t\u003cli\u003e✗ Anyone requiring NSF or Informed Sport certification for tested competition — Rule1 Whey Blend does not currently carry third-party testing certification\u003c\/li\u003e\n \t\u003cli\u003e✗ Under 18 — not intended for use by minors\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhat's In It?\u003c\/strong\u003e\n\nRule1 Whey Blend uses a three-form whey protein matrix: whey hydrolysate (fastest absorbing, pre-digested), whey isolate (high purity, lower lactose), and whey concentrate (full amino profile, natural fats for flavour and sustainability). The blend covers rapid post-workout delivery (hydrolysate), sustained mid-window absorption (isolate), and a slower-digesting concentrate tail — making it versatile for any time of day. Rule1 explicitly excludes non-whey protein sources (no soy, no beef, no casein), and does not practice amino acid spiking. Each serving provides 24g of protein with naturally occurring BCAAs, EAAs, and glutamine from the whey matrix itself. Manufactured in a GMP-certified facility in the USA.\n\n⚠️ Contains milk and soy. Cookies \u0026amp; Creme flavour also contains wheat. Always read the full label before use. These statements have not been evaluated by Health Canada or the FDA for disease treatment or prevention.\u003c\/p\u003e","brand":"Rule 1","offers":[{"title":"Chocolate Fudge","offer_id":47983321579698,"sku":"196671004956","price":113.99,"currency_code":"CAD","in_stock":true},{"title":"Vanilla Ice Cream","offer_id":47983321612466,"sku":"196671004949","price":113.99,"currency_code":"CAD","in_stock":false},{"title":"Strawberries \u0026 Creme","offer_id":47983321645234,"sku":"196671004963","price":113.99,"currency_code":"CAD","in_stock":true},{"title":"Chocolate Peanut Butter","offer_id":47983321678002,"sku":"196671006547","price":113.99,"currency_code":"CAD","in_stock":true},{"title":"Birthday Cake","offer_id":47983321710770,"sku":"196671006523","price":113.99,"currency_code":"CAD","in_stock":true},{"title":"Banana Creme","offer_id":47983321743538,"sku":"196671006776","price":113.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/3955\/3970\/files\/NF-Rule1-Whey-Protein-Blend-Vanilla-Ice-Cream-5lbs.webp?v=1790767639"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/3955\/3970\/collections\/brand-rule1.png?v=1792063674","url":"https:\/\/naturallyfit.ca\/collections\/rule1.oembed","provider":"Naturally Fit","version":"1.0","type":"link"}